ART DIRECTION + COPY + AI IMAGING
PRESS TUBE CARDS + DOOH
The East of England Tourism board were keen to increase visitor numbers from key cities and boost bookings on their website. Inspired by the region’s slower pace of life compared to that of their busy target audience, the successful pitch campaign made doing as little as possible a positive benefit.
The tube cards, posters and ticket gate takeovers appeared in rail stations that offered easy links to the region. Website bookings showed a marked increase during the campaign period.