ART DIRECTION + COPY + AI IMAGING
TV PRESS PRINT DIGITAL + OUTDOOR
Apart from appealing to a younger audience, Fred. Olsen Cruise Lines needed a strong and distinctive creative concept that gave them a real point of difference. One that worked across all their comms from TV and press to direct mail and press inserts. This campaign turned the negative of their smaller ships into a positive benefit, emphasising the comforting ‘feel at home’ atmosphere found on board.