MY FERRY LINK

PRESS + DOOH 

This campaign helped to establish My Ferry Link as a major cross channel ferry. As the ships were run by an all French crew, my strategy was to visually communicate this point of difference, via the main benefit to passengers - the fine French food and drink served on board. 

Using a tricolour inspired palette and a style inspired by vintage travel posters, this campaign raised passenger numbers at key sailing periods. Unfortunately, as the ferry was owned by Eurotunnel, its ambitions were sunk by the Monopolies Commission.