VAMOUSSE

TV + DIGITAL

For launch of Vamousse hair lice treatment, I created a Vamousse toting sheriff, that drove a motley gang of varmits out of town. As well as an animated and live action TV ad, I also helped design a dedicated microsite and online lice shooting game. The sheriff concept also themed the Facebook page and digital ads that linked back to the microsite.

Demand increased whilst the ad was on air so much so, emergency production runs were necessary. Vamousse also scooped Product of the Year – Best OTC Advertising.