ART DIRECTION + COPY + AI IMAGING
TV + DIGITAL
These TV ads for Fisherman’s Friend affectionately highlight the way these strong tasting lozenges have been invigorating Britain since 1865. Because the brand is no longer medically licensed, I created a distinctive ooh-aah sequence to imply efficacy.
The Foundry execution was supported by digital ads and a Facebook competition that asked fans to send in their funniest facelook to win a breath-taking experience. When the Alfie Boe ad first aired, sales increased by 41%. The slot also won the Grocer Best Confectionery Brand (sugar category) campaign.